What Really Happens During a DEMAND Site Audit?

Let’s face it—websites are like closets. They start out clean and organized, but over time, things get messy. Pages slow down, content piles up, and before you know it, your once-polished digital experience could use some serious attention.

That’s where DEMAND comes in. Our site audits are like a full digital deep clean—part detective work, part makeover, and all about making your site better, faster, safer, and smarter.

We Start with What You’ve Got

Documentation Is Key
If you have any technical documentation—like architecture diagrams, integration maps, or notes from past dev teams—great! We’ll gladly review them. Why? Because they help us understand how your site should work before we dig into how it actually works. It saves time, avoids guesswork, and makes our recommendations more relevant to your setup.

General Site Cleanup

Before we dive into code, we look at the basic housekeeping:

• Are your scheduled tasks running smoothly?
• Are old files or pages cluttering things up?
• Do redirects make sense, or are they a spaghetti mess?
• Are backup systems actually backing up?

This is where we tidy things up behind the scenes so your site runs leaner and cleaner.

Code Review (Without the Techno-Babble)

We look under the hood to make sure your code isn’t held together with digital duct tape. Our devs check for things like:

• Is the code well-organized and easy to update?
• Are styles and scripts clean and maintainable?
• Are any outdated tools slowing things down?

Basically, we make sure your site is built to last and not just patched together with hope and hot glue.

Security Check

The internet can be a rough place, so we take a close look at your site's defenses:

• Are user permissions managed correctly?
• Are outdated tools or plugins putting you at risk?
• Are you protected from common attacks like bots and data breaches?

We also look at your firewall and other defenses to make sure you’re not an easy target.

Performance Tune-Up

Nobody likes a slow website. We test how fast your site loads and figure out what’s slowing it down. That includes:

• Optimizing images and videos
• Reviewing caching settings
• Making sure files like CSS and JavaScript are delivered in the fastest way possible

We also look at things like preloading important content and cutting back on unnecessary load time.

SEO & Search Visibility

If your site isn’t showing up where it should in search engines, we’ll figure out why. We’ll:

• Review how your site is structured for crawling
• Check for missing metadata or misused tags
• Look at your sitemap and robots.txt file
• Review page titles, descriptions, and canonical tags

Basically, we help you talk to search engines in a way they understand.

Analytics & Tracking

We make sure your data tools are doing their job so you’re not flying blind:

• Is your analytics platform modern and fully implemented?
• Are all your tracking tags working properly?
• Is your event tracking actually capturing the right info?
• Are you respecting privacy laws (GDPR, CCPA, etc.)?

Good decisions come from good data, so we help make sure yours is accurate and useful.

Merchandising Matters

For eCommerce sites, merchandising is the heartbeat of your storefront. We look at:

• Product visibility and search filters
• Abandoned campaigns or promos still running in the background
• Orphaned products that aren’t linked anywhere
• How well your personalization tools (like product rec engines) are being used
• We want your customers to find what they love and buy it easily.

User Experience (UX) Check

What’s it like to actually use your site? We walk through it like a customer would and identify friction points:

• Is navigation intuitive?
• Are the product pages informative?
• Does checkout feel smooth or frustrating?
• Are key actions easy to complete?

We look at every step of the journey, from home page to checkout, to find room for improvement.

Accessibility Matters

Accessibility isn't just nice, it’s necessary. We use tools like PowerMapper to test how accessible your site is for people with disabilities. That means checking:

• Color contrast
• Keyboard navigation
• Alt text on images
• Form usability and more

We also offer deeper UX analysis (Baymard UX Meta Analysis) to make sure no one’s left behind.

Strategic Insights & Big Ideas

Once we’ve combed through every nook and cranny, we don’t just hand you a report, we bring ideas. Think:

• Adding pay-later options or loyalty programs
• Creating visual lookbooks or shoppable editorials
• Launching virtual fitting rooms or guided product discovery
• Improving personalization and merchandising

This is where we go beyond fixing and into future-proofing your digital experience.

Then We Make a Plan

Once we’ve gathered all the findings, we’ll collaborate with your team to chart a clear path forward, identifying what needs immediate attention, what can be scheduled, and what initiatives will drive the greatest ROI and KPI improvements. We’ll prioritize actions based on impact, deliver a detailed estimate, and equip you with a strategic plan to move forward with clarity and confidence.

Bottom Line

A site audit with DEMAND isn’t just about pointing out problems, it’s about unlocking potential. Whether you’re cleaning up clutter, boosting speed, tightening security, or laying the groundwork for future growth, we’re here to make your site work better for you and your customers.

Want us to take a look? Let’s talk.