Holiday Preparedness and the Building Blocks to Ecommerce Success
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The holiday season is a crucial time for ecommerce businesses, but not all brands hit their sales peak around the typical Thanksgiving/Christmas period. To make the most of any busy season, it's important to be well-prepared. DEMAND helps partners get ready through two key planning sessions.
The first covers load testing, a technical audit, and a review of your business manager—whether that’s Salesforce Commerce Cloud or Shopify's Admin Portal. The second session dives into your products, features, marketing strategy, holiday KPIs, and wraps up with a planned production release freeze.
After that, the team shifts focus to planning updates, new discoveries, and projects for the upcoming year. With these steps in place, brands can confidently navigate their peak season and set themselves up for continued success.
Load Testing
- Bulk Order Cartridge
- Storefront Performance Testing
- Full SFCC load testing with Xceptance
Technical Audit
- Performance
- Tags and Tracking Pixels
- ADA
- Browser Console Errors
- Checkout funnel
- Jobs / Automations
- Technical Debt
- Error Logs
- Required Platform Updates
- Email Audit
- Code Compatibility
- Analytics
- Integrations
- Backups
- Cert Expiration Tracking and Updates
- Fraud Mitigation Strategy
Business Manager Audit
- Sorting Rules
- Site Search Optimization
- Users and Permissions
- Einstein Configuration
- General Clean-up
- Search Indexes
- Replications
- Security
New Products
- Any new products being introduced? Do they behave differently?
- Will they be available after the holidays?
- Do merchandising strategies change for these?
- Any other special considerations?
New Features and Functionality
- Gift cards?
- Gift wrap?
- Gift guides?
- Wish lists?
- Engraving?
- Free Gift w/ purchase?
- Save for later?
Marketing Strategy & Schedule
- What types of sales or promotion strategies are you planning?
- Is this different than years past?
Holiday-Specific KPIs
- Are there specific KPIs that you're paying special attention to this year?
Production Release Freeze
- What does your planned production release free timing look like?
- Release freezes are the BEST time to do project work to get ready for the new year.
Have you started your holiday preparedness? If not, reach out to the DEMAND team!